Executive Development Programme in Product Concept Strategy
-- viewing nowThe Executive Development Programme in Product Concept Strategy is a certificate course designed to empower professionals with the skills necessary to drive product innovation and success. This program is crucial in today's rapidly evolving business landscape, where the demand for skilled product strategists is at an all-time high.
4,144+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Product Strategy Development: Understanding the market, competition, and customer needs to create effective product strategies.
• Idea Generation and Evaluation: Techniques for generating and evaluating product ideas, including SWOT analysis and other methods.
• Market Research and Analysis: Conducting market research and analyzing data to inform product decisions.
• Product Roadmapping: Creating a visual representation of the product's development plan, including milestones, deadlines, and key deliverables.
• Design Thinking: A problem-solving approach that prioritizes user needs and empathy, and encourages creativity and experimentation.
• Prototyping and Testing: Creating and testing early versions of the product to validate assumptions and gather feedback.
• Go-to-Market Strategy: Planning and executing a successful launch, including positioning, messaging, and distribution channels.
• Product Lifecycle Management: Managing the product from ideation to sunset, including monitoring customer feedback, market trends, and competitive dynamics.
• Metrics and Analytics: Measuring and analyzing product performance, including key performance indicators (KPIs) and customer feedback.
Note: This list of units is not exhaustive and may vary based on the organization's needs and goals.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate