Executive Development Programme in Product Management Fundamentals: Core Fundamentals
-- ViewingNowThe Executive Development Programme in Product Management Fundamentals: Core Fundamentals certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in product management. This course emphasizes the importance of product management in driving business growth and innovation.
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โข Product Management Foundation: Understanding the role and responsibilities of a product manager, key product management concepts, and the product lifecycle. โข Market Research and Analysis: Identifying target customers, analyzing market trends, and conducting competitive analysis. โข Product Strategy: Developing a product vision, defining product goals, and creating a roadmap. โข Requirements Gathering and Prioritization: Collecting and documenting product requirements, prioritizing features, and creating user stories. โข Design Thinking: Applying design thinking principles to product development, including empathy for users, ideation, and prototyping. โข Agile Product Management: Implementing agile methodologies in product development, including sprint planning, daily stand-ups, and retrospectives. โข Product Metrics and Analytics: Defining and tracking key product metrics, analyzing user behavior, and conducting A/B testing. โข Go-to-Market Strategy: Developing a go-to-market plan, including positioning, messaging, and launch tactics. โข Product Lifecycle Management: Managing the product through its entire lifecycle, including sunsetting and end-of-life planning.
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