Executive Development Programme in Product Research Skills Improvement
-- ViewingNowThe Executive Development Programme in Product Research Skills Improvement is a certificate course designed to enhance the research skills of professionals involved in product development. This programme emphasizes the importance of data-driven decision-making and innovative thinking in the product development process.
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โข Product Research Fundamentals: Understanding the importance of product research, the product research process, and the role of a product researcher.
โข Market Analysis Techniques: Identifying target markets, conducting market research, and interpreting market trends.
โข Customer Segmentation and Profiling: Defining customer segments, creating customer profiles, and understanding customer needs and pain points.
โข Competitive Analysis: Identifying competitors, analyzing their strengths and weaknesses, and using that information to inform product strategy.
โข Product Development Methodologies: Overview of agile, waterfall, and other product development methodologies, and their impact on product research.
โข Data Collection and Analysis: Techniques for collecting and analyzing data, including surveys, focus groups, and user testing.
โข Product Roadmapping: Creating and maintaining a product roadmap, and using it to guide product research and development.
โข Product Lifecycle Management: Understanding the product lifecycle, from ideation to sunset, and how product research plays a role in each stage.
โข Stakeholder Management: Communicating product research findings to stakeholders, managing expectations, and aligning on product goals.
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