Masterclass Certificate in Web Analytics: Performance Tracking Strategies
-- ViewingNowThe Masterclass Certificate in Web Analytics: Performance Tracking Strategies is a comprehensive course designed to equip learners with essential skills in web analytics. This certification program focuses on teaching the importance of data-driven decision making and performance tracking strategies in the digital landscape.
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Unit 1: Introduction to Web Analytics & Performance Tracking
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Unit 2: Key Performance Indicators (KPIs) for Web Analytics
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Unit 3: Google Analytics Setup & Configuration
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Unit 4: Event Tracking & Goal Setting in Google Analytics
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Unit 5: Advanced Segmentation & Filtering Techniques
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Unit 6: Conversion Rate Optimization & A/B Testing
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Unit 7: Using Google Tag Manager for Web Analytics
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Unit 8: Data Visualization & Reporting in Google Data Studio
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Unit 9: Cross-Device & Cross-Platform Tracking Strategies
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Unit 10: Best Practices for Web Analytics Privacy & Security
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