Executive Development Programme in Product Pricing Strategies: Strategic Insights
-- ViewingNowThe Executive Development Programme in Product Pricing Strategies: Strategic Insights certificate course is a comprehensive program designed to provide learners with essential skills for career advancement in the dynamic field of product pricing. This course emphasizes the importance of effective pricing strategies in achieving business growth and profitability.
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Unit 1: Introduction to Product Pricing Strategies
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Unit 2: Understanding Pricing Models and their Applications
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Unit 3: Cost-Based Pricing: Absorption and Marginal Cost Pricing
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Unit 4: Value-Based Pricing: Customer Perceived Value and Willingness to Pay
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Unit 5: Competition-Based Pricing: Market Positioning and Competitor Analysis
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Unit 6: Dynamic Pricing: Adapting Prices to Changing Market Conditions
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Unit 7: Psychological Pricing: Leveraging Consumer Perceptions for Higher Profitability
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Unit 8: Pricing Strategies for New Products and Services
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Unit 9: Metrics and Analytics for Product Pricing
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Unit 10: Communicating Pricing Strategies to Stakeholders
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