Executive Development Programme in Brand Development: Positioning Strategies
-- ViewingNowThe Executive Development Programme in Brand Development: Positioning Strategies certificate course is a comprehensive program designed to enhance your understanding of brand development and positioning strategies. This course emphasizes the importance of creating strong and differentiated brand positions in today's highly competitive marketplace.
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Unit 1: Introduction to Brand Development & Positioning Strategies
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Unit 2: Understanding Brand Identity & Equity
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Unit 3: Market Research for Effective Positioning
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Unit 4: Competitor Analysis & Benchmarking
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Unit 5: Identifying Target Audience & Customer Segmentation
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Unit 6: Defining Unique Selling Propositions (USPs)
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Unit 7: Crafting Positioning Statements
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Unit 8: Implementing & Communicating Positioning Strategies
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Unit 9: Measuring Brand Performance & ROI
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Unit 10: Case Studies on Successful Brand Positioning Strategies
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