Certificate in Product Portfolio Analysis Methods

Name: Certificate in Product Portfolio Analysis Methods
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The Certificate in Product Portfolio Analysis Methods is a comprehensive course designed to equip learners with essential skills in product portfolio management. This program highlights the importance of analyzing and optimizing product portfolios to maximize business growth and profitability.

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AboutThisCourse

In today's competitive industry, companies demand professionals who can make informed decisions on product investments, retirements, and developments. This course provides hands-on experience with various product portfolio analysis methods, such as BCG Matrix, GE-McKinsey Nine-Box Matrix, and Market Attractiveness-Business Strength (MA-BS) Matrix. Upon completion, learners will be able to evaluate product portfolios, prioritize initiatives, and allocate resources effectively. These skills are crucial for career advancement in product management, marketing, and consulting roles, making this course an excellent investment for professionals seeking to enhance their analytical and strategic skills.

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CourseDetails

• Product Portfolio Analysis
• Product Selection Methods
• Portfolio Matrix Techniques (BCG Matrix, GE Matrix)
• Product Life Cycle Theory
• Market Attractiveness and Business Strength Matrix
• Product Portfolio Strategies
• SWOT Analysis for Product Portfolio Management
• Ansoff Matrix and its Application in Product Portfolio
• Portfolio Optimization Techniques
• Case Studies on Product Portfolio Analysis

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PRODUCT PORTFOLIO ANALYSIS METHODS

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London College of Foreign Trade (LCFT)

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05 May 2025

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