Global Certificate in Toy Crisis Communication
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• Crisis Communication Fundamentals: Understanding the basics of crisis communication, including the importance of proactive communication, key stakeholders, and message development.
• Toy Industry Regulations: Overview of global regulations and standards for toy safety, including the Consumer Product Safety Improvement Act (CPSIA), European Union (EU) Toy Safety Directive, and ASTM F963.
• Risk Assessment and Management: Identifying potential risks and developing strategies to mitigate or eliminate them, including crisis preparedness and response planning.
• Media Relations and Training: Building relationships with media outlets and training spokespersons to effectively communicate during a crisis, including press releases, interviews, and social media.
• Stakeholder Communication: Developing communication strategies for engaging with various stakeholders, such as customers, suppliers, regulators, and investors, during a toy crisis.
• Crisis Communication Case Studies: Examining real-world examples of toy crises and the communication strategies employed, including evaluating successes and failures.
• Digital and Social Media Crisis Management: Managing digital and social media channels during a crisis, including monitoring and responding to online conversations, and developing a social media crisis plan.
• Cross-Cultural Communication: Adapting communication strategies for different cultures and regions, including understanding cultural nuances and language barriers.
• Crisis Recovery and Reputation Management: Developing strategies for rebuilding trust and reputation after a toy crisis, including implementing corrective actions, communicating progress, and evaluating the effectiveness of the crisis response.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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