Global Certificate in Competitive Positioning: Strategic Positioning
-- ViewingNowThe Global Certificate in Competitive Positioning: Strategic Positioning course is a must for professionals seeking to enhance their strategic thinking and decision-making skills. This certificate course focuses on developing a deep understanding of how companies can achieve a sustainable competitive advantage in the marketplace.
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โข Global Market Analysis: Understanding the global market is crucial for establishing a competitive position. This unit covers the analysis of global markets, customer behavior, and market trends.
โข Competitive Landscape: This unit explores the competitive landscape, including an analysis of competitors, their strengths and weaknesses, and market share.
โข Strategic Positioning: This unit covers the development of a strategic positioning plan, including the identification of unique selling propositions and target customer segments.
โข Brand Management: This unit explores brand management strategies to establish a strong brand identity and build brand equity.
โข Product Positioning: This unit covers the principles of product positioning, including the development of a product positioning statement and the use of positioning maps.
โข Pricing Strategies: This unit explores various pricing strategies, including cost-plus pricing, value-based pricing, and competitive pricing.
โข Distribution Strategies: This unit covers the development of effective distribution strategies to reach target customers and increase market share.
โข Communication Strategies: This unit explores communication strategies, including advertising, public relations, and digital marketing, to effectively communicate the brand value proposition.
โข Measurement and Evaluation: This unit covers the measurement and evaluation of competitive positioning efforts, including the use of key performance indicators (KPIs) and return on investment (ROI) analysis.
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