Executive Development Programme in Concept Strategy Evolution
-- viewing nowThe Executive Development Programme in Concept Strategy Evolution is a certificate course designed to empower professionals with the ability to develop innovative concepts and strategies. In today's rapidly changing business environment, the ability to create and implement effective concepts is crucial for career advancement and organizational success.
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Course Details
• Concept Development: Understanding the process of generating and developing new ideas, including techniques for ideation, concept screening, and concept testing.
• Market Research: The role of market research in concept strategy evolution, including primary and secondary research methods, data analysis, and interpretation.
• Competitive Analysis: Identifying and analyzing competitors, understanding market trends, and developing a competitive advantage.
• Product Lifecycle Management: Managing the entire lifecycle of a product, from conception to retirement, including product development, launch, growth, maturity, and decline.
• Innovation Strategy: Developing a strategy for innovation, including identifying opportunities, managing risk, and measuring success.
• Business Model Innovation: Understanding how to innovate beyond products and services to create new business models, including blue ocean strategy, value proposition design, and platform business models.
• Design Thinking: Applying design thinking principles to concept strategy evolution, including empathy, ideation, prototyping, and testing.
• Agile Methodologies: Using agile methodologies to manage concept strategy evolution, including Scrum, Kanban, and Lean Startup.
• Change Management: Managing change within an organization, including communication, training, and resistance management.
• Portfolio Management: Managing a portfolio of concepts and products, including prioritization, resource allocation, and performance measurement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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