Executive Development Programme in Concept Strategy Evolution
-- ViewingNowThe Executive Development Programme in Concept Strategy Evolution is a certificate course designed to empower professionals with the ability to develop innovative concepts and strategies. In today's rapidly changing business environment, the ability to create and implement effective concepts is crucial for career advancement and organizational success.
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โข Concept Development: Understanding the process of generating and developing new ideas, including techniques for ideation, concept screening, and concept testing.
โข Market Research: The role of market research in concept strategy evolution, including primary and secondary research methods, data analysis, and interpretation.
โข Competitive Analysis: Identifying and analyzing competitors, understanding market trends, and developing a competitive advantage.
โข Product Lifecycle Management: Managing the entire lifecycle of a product, from conception to retirement, including product development, launch, growth, maturity, and decline.
โข Innovation Strategy: Developing a strategy for innovation, including identifying opportunities, managing risk, and measuring success.
โข Business Model Innovation: Understanding how to innovate beyond products and services to create new business models, including blue ocean strategy, value proposition design, and platform business models.
โข Design Thinking: Applying design thinking principles to concept strategy evolution, including empathy, ideation, prototyping, and testing.
โข Agile Methodologies: Using agile methodologies to manage concept strategy evolution, including Scrum, Kanban, and Lean Startup.
โข Change Management: Managing change within an organization, including communication, training, and resistance management.
โข Portfolio Management: Managing a portfolio of concepts and products, including prioritization, resource allocation, and performance measurement.
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